If you are a freelance writer who is contemplating whether you should start a blog or not, you need to read this article right now. As a freelance writer myself, my freelance writing career has benefited tremendously simply by the fact that I decided to start a blog and to maintain it. I would like to share with you 5 compelling reasons why you need to start a blog, and why the sooner you do so, the better.
1. To Create a More Professional Brand Image – As a freelance writer, you are the brand, you are the brand image. It is very difficult to build a brand image online without a blog. Yes, there is social media but social media followers can be fickle.
In your quest to make an income from freelance writing, it is important that you portray a professional image. When you start a blog, the message that it sends out is “I am a professional freelance writer”.
I have seen freelance writers with Twitter profiles with no blog link and the first thing that I think to myself is “Okay, where is your blog?” Where can I find out more about you? Where can I go to see some of your work? Because the truth is, if you are really serious about earning a good income from freelance writing, you need your very own space on the internet; you need to start a blog.
Think about it like this. Put yourself in the shoes of a prospective client. If there are 2 freelance writers who are equally qualified and talented and both are vying for the same client, but the other freelance writer has a blog and you don’t, who do you think is more likely to get the offer? If you guessed the freelance writer with the blog, then you guessed correctly.
Because really and truly, in a sense, having a blog is similar to registering your business. Businesses that are registered tend to be more trusted than those that aren’t and clients feel more comfortable doing business with someone who appears to be serious about doing business.
Likewise, if you start a blog, it indicates that you are a serious and professional freelance writer. You don’t want to give the impression that you have no abiding city. Prospects need to know that they can find you online, if they need to find you. Social media is for socializing. A blog is where you conduct business.
2. Start a Blog to Get More Leads – As a freelance writer, when you start a blog, you give yourself the opportunity to be found by people who are searching online for the services that you offer. Do you know how huge that opportunity is and what it can mean for you in dollars and cents?
Just simply having a blog gives you the opportunity to show up in search engine result pages (SERPs) and increases your chances of making sales. Did you know that over 100 billion searches are conducted on Google alone each month and that 1.17 billion people search Google every month for things that they may want to purchase? You can’t benefit from this type of traffic if you don’t start a blog.
Just a side note. I don’t want you to confuse a blog with a website. Every blog is a website but not every website is a blog. A blog is where dynamic content is created. This is what drives traffic. This is what says to Google, “what I am saying is relevant, it is up to date and it is current”. A website on the other hand is more static and changes rarely.
This is why every website should have a blog section where up-to-date, relevant information is fed to the search engines on a regular basis. The blog is what is going to send more leads to you as a freelance writer. Isn’t this alone sufficient reason for you to start a blog? If you still need convincing, read on.
3. To Build Authority and Brand Awareness – If you do your investigations, you will realize that the most financially successfully freelance writers have their own blog. In addition, if you should question them, you would learn that having a blog has been the main contributing factor to their success. The blog is the tool that they use for marketing and to build authority and brand awareness in their specific niches.
When you start a blog, after awhile you will realize that you have created a vast database of knowledge that helps to portray you as an authority in your niche. Can you imagine having hundreds of articles in a single location about a particular subject? This database is a valuable resource that tells people that you know your stuff and that you are a leader in your field. The more blog posts or articles that you put out, the more people become aware of you and your services. This is how you build authority and brand awareness online.
4. To Increase Your Influence – If you start a blog as a freelance writer, you are immediately increasing your influence. A blog is what is going to give you an audible voice online and it is what you will use to influence people’s decisions. By simply using blogging as a means of voicing your opinion on a matter or by giving people additional information on a subject, you are influencing their views and giving them different perspectives.
People listen to bloggers. This is why some companies are willing to pay bloggers to use their products and to write product reviews on their behalf. A person of influence will find it easier to attract sales than someone who has very little influence. Blogging gives you the avenue to connect with people emotionally which is really what drives sales. As a freelance writer, this is what you want to do, drive sales.
5. To Improve Your Writing Skills – One sure way of becoming a better writer, is by writing more often. Blogging is all about writing and researching. Once you start a blog, you will be writing more often. This means that you have the opportunity to increase your writing speed, increase your knowledge since you will have to conduct research for your writing, and to get your creative juices flowing freely on a regular basis.
Since I decided to start a blog, my writing speed has increased tremendously and I can now easily write 3000 words on a daily basis. As a freelance writer, this means that I can complete more jobs on a daily basis and therefore earn more. The same thing applies to you.
Influence is the ability to connect, engage and get individuals to act on what you have to say. Influence is increasing your listener’s trust, and believability in you” – Stacey Hanke
While blogging does take time and effort, the costs of blogging outweigh the benefits to you as a freelance writer. At the end of the day, if you make the decision to start a blog, you will appear more professional, get more leads, build authority and brand awareness, increase your influence and also improve your writing skills. Why not start a blog today? It’s easier than you may think!
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