How to Write a Blog People Want to Read

how to write a blogDo you know how to write a blog that people actually want to read? If you clicked on this link, chances are you are having difficulty getting people to read your blog.

Well, the good news is that we can fix that. There are a few things that you can do that can make your blog a magnet for readers.

Can you really do it? Yes, you can. You can learn how to write a blog that will bring lots and lots of traffic to your website. And not just any traffic.

Targeted. Engaged. Traffic!

The kind of traffic that every blogger dreams about.

It’s not really rocket science. It’s more like an art than a science really. Today I want to share with you proven tips for how to write a blog that gets read by the people who you want to read it.

Let me be frank here. I am gonna be brutal. If you can’t handle brutal then you’re in for a rough journey.

I am going to tell you the truth that you may not want to hear. But it’s for your own good. You need to hear what I have to say.

If you really want to find out how to write a blog that people love, read on.

So let’s get started shall we?

Rule #1 – It’s NOT about You!

It never was about you. Blogging is never about you. It’s about your readers.

Get this straight. You are not writing for yourself. So don’t just write a blog that YOU think others want to read. That’s not how to write a blog that gets read. That’s a recipe for silence.

Write a blog that you know people want to read about. How do you know what people want to read?

Ever heard of keyword research?  I see you rolling your eyes and sucking your teeth!

Regardless of your feelings on the issue of keyword research, it is something that you absolutely have to do to find out what your readers are really interested in reading about.

how to write a blogAnd it really is not complicated. It is as simple as using a keyword tool to find the keywords that people are typing into Google search day in and day out.

Google Adwords Keyword Planner is free and can give you detailed information about what keywords people are actually searching for when they conduct a google search.

The tool is free. Use it. I won’t go into the details about how to use this tool in this post. Suffice it to say that if you really want to know how to write a blog that people actually want to read, you need to get up to date on keyword research.

If you find out what people really want to read about and write about that, you are certain to get more readers for your blog.

Rule #2: It’s All About the Headline People

The headline is one of the most important aspects of writing a blog that people want to read.

Your headline should create curiosity and should naturally lead to clicks.

#Bloggingtips Your headline should evoke emotion and create curiosity leading to more clicks Click To Tweet

Adding unto rule #1 about keyword research, your headline should ideally include the keywords that you found when you conducted your keyword research.

Only, don’t just slap them down into a boring title. Spice it up a little! Add words that are powerful and that evoke emotional responses in your readers.

Like this blog headline that I wrote about engagement some time ago. Man, this headline was a winner…if I may say so myself.

Make people laugh, make them want to cry. Make them angry. Get them excited. Bowl them over. Just don’t put them to sleep. Pleeeassse!

The Coschedule Headline Analyzer is a free tool that will help you to write better headlines. Why not check it out?

It will tell you just how powerful, emotional and effective your headline is. Come on. If you are a blogger, you have a way with words.

Use that gift to your advantage. Have your way with those words!

Rule #3: Reel them in With Your Introduction

So your headline should hook them. But you don’t just want to hook them.

You want to reel them in. Otherwise, what’s the point?

Have you ever hooked a fish that got away? A big, juicy fish that you couldn’t wait to steam?

Remember how you felt when that one got away?

You don’t want that to happen with your readers. You want to hook them really well. And then you want to reel them in baby!

This is what your introduction should do for you. It should get people even more interested in what you have to say.

This means that you need to pay attention to your meta descriptions. This is what will appear in a Google search under your headline or the first few words that will appear under your headline when you post a link on social media.

You need to include your keywords here also.

Give your readers a reason to continue reading. Give them a hint about what you will cover in your blog post. Your headline should be like an appetizer.

If the appetizer is good, they will want the full meal. So make your introduction a hit.

Rule #4: Show and Tell

So you said you wanted to know how to write a blog post that is a hit with your readers right? Well, you have got to show and tell.

Talk all you want. Say all you want but the fact still remains.

#Bloggingtips A picture paints a thousand words but a video paints 10,000! Click To Tweet

Yes, images are powerful. Use them and use them often.

But videos are even more powerful! By the way, have you noticed how many videos you’re seeing in your Facebook feed these days?

It’s not a coincidence. Facebook has done their homework and they know that people love videos!

So if people love videos, they want to see videos. And if they want to see videos, you should give them those videos.

Give the people what they want. But don’t just throw in a video for throwing in a video’s sake. Find a video that is relevant and that enhances your message.

Rule#5: Add Value

This one goes without saying. You must add value to each and every blog post.

This is what people really want. Value. If you have valuable information, share it in your blog post.

Tell them something they don’t already know. Give them a heads up on something.

Provide a guide.

Just provide value and your readers will love you for it.

And guess what? When you provide value, they will come back for more.

So not only will you get readers, you may very well acquire a few loyal subscribers.

So there you have it folks. That is how you write a blog that people find irresistable. To sum things up:

  1. Write for your readers, not for yourself
  2. Use an effective headline
  3. Write an Effective Introduction
  4. Show and Tell
  5. Add value

Do you have any other suggestions about how to write a blog that people will actually want to read? Share them in the comments section below. And while you’re at it, go ahead and share these great tips with your friends!

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12 thoughts on “How to Write a Blog People Want to Read

  1. Love this blog post!! This will help anyone brand new with blogging! Love the way you explained it in such details! One of the most important things to remember – it’s never about you, it’s always about THEM – solving your audience’s problems!

  2. Interesting tips about getting more readers for the blog. The more readers, the better.
    Sometimes, though, it is all about me. When I am telling my personal story, I want to depict me so that people are interesting. My blog is a personal blog, so I am trying to share me with my audience
    Alice Gerard recently posted…A walk in Lewiston, New YorkMy Profile

    • Hey Alice. Thanks for chiming in here. Yes, I do agree that for a personal blog you may be writing a lot about yourself. But you are also providing entertainment or encouragement or advice or something of value for your users. All the best with your blog 🙂

  3. I totally agree with you, Keesha. If your content intent is to give what your readers or target audience are looking for, that’s a good sign that you are on the right track. Keep it up! Btw, you got a tweet from me!

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